PepwiCo, Inc, $"$s $1995$ annual report explains that PepsiCo's investments are expected to generate cash returns that exceed its "Hong$-$term cost of capital," which PepsiCo estimated to be approximasely $10\%$ at year$-$end I$995.$ PepsiCo has three main lines of business, soft drinks, notably Pepsi$-$Cola; snack foods, such as Fritos; and restaurants, such as Pirza Hut. PepsiCo did nest report costs of capital separately for these three businesses.

According to PepsiCo's $1995$ annual report:

$\backslash$table$[[$Cash and marketable securities$,$$$1498$ million $($approximates market value$)],[$Shor$-$ferm debt,$$706$ million $($approximates market value$)],[$Long$-$term debt,$$8509$ million, book value $($ $$8747$ million market value$)],[$Common shares outstanding,$788$ million$],[$Year$-$end share price,$$55\mathrm{.}875$