Perception and Individual Decision Making Max's Burger: The Dollar Value of Ethics In July 2011, Nassar Group, a well diversified conglomer frozen meat shipment that did not comply with the fron- ate operating in Dubai, bought the rights to manage Max's chisor's set standards Burger's network of franchised outlets in Dubai. Max's A few weeks after Nasser Group took over the manage Burger is an emerging American fast-food chain with fran- ment of Max's Burger, a frozen meat shipment was delivered chised outlets across the globe. The move was a personal to the Max's Burger main warehouse Upon measuring the project of Houssam Nawar, the Group's managing director temperature of the meat, the warehouse manager found and a businessman with an excellent reputation that it was a few degrees outside acceptable limits. In terms Dubai's fast-food market is overwhelmed with fran- of governmental regulations, a couple of degrees difference chised restaurants. Mcat quality at Max's Burger, hower- in temperature would present no risk to customers' health: er, was lower than the standards set by franchisors. This however, such a difference could have a minimal effect on was all about to change, became Nassar did not intend the taste and texture of the meat. to jeopardize his reputation and image. Accordingly, as Prior to the change of management, and for many years the new operator of Max's Burger outlets, he issued a di- before, the warehouse manager had no second thoughts rective instructing the warchouse manager to decline any about accepting stach a shipment: no food poisoning claim was ever filed against Max's Burger, and taste inconsisten- Questions cies never bothered anyone enough to complain. Further, 1. Does the decision to accept or refuse the frozen meat the company supplying the meat to Max's Burger is owned shipment call for ethical or legal conickeratione Whip by a relative of the warehouse manager 2 Identity the stakeholders who will be infrated by the With the new directive in place, however, the ware decision to accept or refuse the frozen meat shipment house manager was tonsure about his decision. Even 3. What type of decision-making framework would though he knew that Nascar would have no way of finding you advise the warehouse manager to adopt in out that the received meat was noncompliant, he wasn't order to help him reach an optimal decision? How as sure about his decision this time around. will your suggestion help