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Perceptual maps sometimes show areas with no competitors. What is the concern with identifying the areas as new opportunities?
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Perceptual guides are graphical portrayals that show how consumers see brands or items corresponding to one another in view of specific credits These ...Get Instant Access to Expert-Tailored Solutions
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Business Law Principles for Today's Commercial Environment
Authors: David P. Twomey, Marianne M. Jennings, Stephanie M Greene
5th edition
1305575156, 978-1305887657, 1305887654, 978-1305575158
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