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Perceptual screens are built upon individual attributes and traits, and are affected by all of the following EXCEPT ?a . ?age and gender. ?b .

Perceptual screens are built upon individual attributes and traits, and are affected by all of the following EXCEPT
?a . ?age and gender.
?b . ?beliefs and values.
?c . ?past experiences and individual needs.
?d . ?accuracy and clarity of the message

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