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Perform a comparative analysis of two tech giants, Apple Inc. and Microsoft Corp., based on their key financial ratios for the year 2023: Ratio Apple

Perform a comparative analysis of two tech giants, Apple Inc. and Microsoft Corp., based on their key financial ratios for the year 2023:

Ratio

Apple Inc.

Microsoft Corp.

Current Ratio

1.5

2.0

Quick Ratio

1.2

1.8

Debt-to-Equity Ratio

0.8

0.5

Return on Equity (ROE)

20%

25%

Net Profit Margin

22%

30%

Requirements:

Compare the liquidity ratios of both companies.

Analyze the debt management of both companies.

Evaluate the profitability ratios.

Assess the overall financial health of both companies.

Recommend which company is a better investment based on the analysis.

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