Perform a competitive analysis to demonstrate your product/service's competitive advantage.

• Use a table to compare your product service vs. your top competitor:
  • Product/service offering
  • Size, options, etc. that are available
  • Features and benefits of each product/service
  • Where the customer can purchase the product or service (include all options)
  • The value proposition for your identified competitor
  • Price (for your product/service and your competitor)
• Based on what you have learned, recommend a selling price for your product or service. Support your decision with facts and strategy.