Perform a First Chicago (FC) valuation of PDC (Pamela Dharma Constance) manufacturer of the New-Age paint.We know that in this industry 30 percent of new venture do not survive after first four years, and only 20 percent become venture utopias. In addition, perform the valuation based on multiples and compare

Background: Pamela, Dharma, and Constance, decided to start their own venture. They were able to acquire exclusive North American distribution rights for a new type of interior wall paint product. Pamela, Dharma, and Constance have formed the PDC Company to own the distribution rights. It is currently March 31, 2011, and the sales force has provided the following projected sales:

April $115,000

May $184,000

June $138,000

July $115,000

August $ 92,000