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Perform a formal review of the actual, real - life laundry detergent sector a . How do the marketing mix components of your company in
Perform a formal review of the actual, reallife laundry detergent sector
a How do the marketing mix components of your company in the simulation relate to the actual, reallife industry leaders? Include a chart to
illustrate.
b What changes to the marketing mix do you anticipate in the next reporting period? What impact do you think those changes will have?
c What marketing and or research trends are emerging in the reallife laundry detergent sector? What market dynamics do you feel are driving this
evolution?
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