Perform a search for up-to-date operational and financial information on Wicked Good Cupcakes to answer the following question:

Has Kevin O'Leary been successful in increasing shareholder value in this company? In a narrative, explain and justify your position utilizing the up-to-date finanacial data you found in your research.

RESEARCH BELOW!!!!!!!!!!!!!

Business keeps getting sweeter for Tracey Noonan and Dani Vilagie, the mother-daughter duo behind Massachusetts-based Wicked Good Cupcakes.

Since landing a $75,000 investment on ABC's "Shark Tank" four years ago, Wicked Good Cupcakes has sold a total of $14 million worth of treats, according to Noonan. The business primarily takes orders online for its cupcakes in jars, but also has a retail location in Quincy Market at Faneuil Hall.

Now the homegrown company that started in the family's Cohasset kitchen is ready to take the show on the road.

Wicked Good Cupcakes is in the process of launching food truck-based franchises and is in negotiations with the The Walt Disney Co. and Universal Parks & Resorts to sell its cupcakes at some of their theme parks, cruise ships and restaurants.

Aside from "Shark Tank" star Kevin O'Leary's investment and another very small funding, Wicked Good Cupcakes has so far grown on its own revenue, even building out a new 21,000-square-foot headquarters in Hanover without taking on any debt. As Wicked Good Cupcakes looks to grow into a truly international brand, however, it's working with "business acceleration firm" the Meriwether Group and considering venture capital investment.

"I mean, my personal goal is to see us get to $25 million (in sales) a year," Noonan said in a phone call last week. "That's a stretch, but I know we can do it. But we're going to need help to get there."

Here are a few more highlights (edited for length) about food trucks, automation, "Shark Tank," and small businesses from my conversation with Noonan:

Why did you choose to franchise via food trucks?

"The idea came to us when we were in New York two years ago. We did a segment for "20/20" with Kevin O'Leary, and Kevin was hidden in a van and the cameras were all hidden and ABC borrowed someone's truck and tricked it out for us and Dani and I, literally, were parked in Union Square, and we started selling cupcake jars. People were coming and legitimately buying from us, and in about an hour-and-a-half we sold almost 600 jars. It was really quite amazing, and people were coming back two and three times. So people left, tried them and came back. So Dani and I came home from New York all pumped. ... When the time was right for all of us, we decided to talk about franchising. ...

One of the nice things about the truck for the franchisees is that the barrier of entry is really low, versus building out a brick-and-mortar space. Also, we will be providing the franchisee with all the product. We'll bake the product and ship to them frozen, and then they'll need to have a decent-sized freezer and can take out as much product as they think they'll need. Being a little bit of control freaks, we know that we're sending them the products we want people to buy. ... The trucks are less expensive because now you're not fitting them with grills and vents and all of this other stuff. So it really, really, is a great model, and quite honestly, if someone has a truck they can literally drive to where the business is.

What else have you been focusing on?

We're looking at our systems, and we're always trying to figure out a way to be more efficient. I think a lot of people tend to throw bodies at businesses as they grow you know, hire more employees. And that's really a huge expense for a business, so we're actually starting to look into some automation and some small things that we can use in certain places that are just repetitive actions.

Does that mean cupcake-making robots?

One of the things that we're looking into and this is super cool, we can't afford it right at this moment but it will certainly be our next purchase: There are cake-cutting machines and they are super-high-pressure water, which is amazing. I can cut the cake in the most intricate of patterns, and the cake does not get wet. Before, we were actually taking real cupcakes, breaking them apart and putting them in the jars and layering everything. Now what we do is, we have a circle-cutter and we cut the circle the size of the jar, and then those circles of cake get put into the jar. So if we could have an automated system, we could just run down a belt and it would take just a few seconds to cut all the circles. That would be huge for us.

What's the role of Kevin O'Leary in this? What kind of work does his team do now?

So Kevin's really great because Kevin gives us a ton of media. And because he gives us media, it has cut the cost of our new-customer acquisition down to practically nothing. The longer "Shark Tank" hangs on, the more Kevin will invest in other people and other companies, and as he does that he has less and less time for us, so his view was to utilize his time in a way that would work best. That's getting media, that's getting television, radio, print all of that. Because let's face it, six minutes on "Shark Tank" is like a $5 million commercial.

On a personal level, what's the motivation to turn this from a successful local business into and really scale it?

I think it's who we are. We don't settle, the three of us Dani, Scott (Noonan's husband and the company's chief operating officer) and myself. We really want to see how far we can push this thing and, you know, right now our feedback and our numbers have never been higher. Ninety-nine percent of people in our feedback say that they would come back and order from us again and recommend us. That's phenomenal, absolutely phenomenal. Our cart-abandonment rates are good. They're actually way above industry standard. We just have a lot going for us, so why not? Why not push it as far as we can?

You've participated in a lot of events targeted at small businesses and are big proponents of Small Business Saturday (Nov. 25). Why is that important to you?

When we started, we didn't know anything, and people took time out of their day to help us figure things out. And now that we're in this position, it's just as important for us to do the same. So taking some time on a Small Business Saturday and promoting someone's business or just giving a shoutout to the day itself just seems like so little to do when others have given so much.

What does the partnership with Canon MAXIFY look like?

So the partnership is pretty cool because were pretty aligned in our beliefs and how we feel about the treatment of our customers. Like I know Canon has a really great customer support center, which is something that we work really hard on as well for our customers. You know, not all of us are technologically astute, and we set up one of the printers and we found that it was very, very easy to set up. Thats really important because a lot of these small businesses look at us, we dont have a technology background. We bake, but we need good technology. In order to have a good product that is easy to use, thats dependable and gives us exactly what we need is really important and thats why Canons product line fits really well with our business.