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Perform a SWOT analysis of an existing international firm relating to a new host country market. Explain how the firm could capitalize on its strengths
Perform a SWOT analysis of an existing international firm relating to a new host country market. Explain how the firm could capitalize on its strengths and opportunities and overcome its weaknesses and threats to be successful in the new host country.
- Conduct a PESTEL analysis on the new host country and describe how each sector would be advantageous or disadvantageous to the firm.
- Define the type of international strategy and international expansion entry mode that the firm would utilize in the new host country.
- Discuss the pros and cons of using the strategy and entry mode over other possible types of strategies and entry modes.
- Explain the cost pressures on the firm to be successful in the new host country.
- Illustrate the P-O-L-C management framework that the firm would use in the new host country.
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For this exercise lets choose Starbucks a wellknown international coffeehouse chain as the firm We will consider its expansion into India a country known for its teadrinking culture as the new host ma...Get Instant Access to Expert-Tailored Solutions
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