perform a VERY THOROUGH financial analysis for Google Inc and two of its competitors Microsoft and Yahoo. The analysis should be based on the last three years (2017, 2018, 2019), and should, at a minimum, cover the following aspects of the companies' condition and performance:

• Returns on assets and equity (ROA and ROE)
• Liquidity (current ratio or quick ratio)
• Profitability (EPS growth, gross profit margin)
• Financial leverage (Debt ratio, D/E ratio)-If a company has a negative equity, then debt to assets ratio should be used.
• Sales Growth for last three years

Interpret the differences between Google Inc and its competitors Microsoft and Yahoo on each ratio. Thoroughly explain what the financial information means and discuss Google's competitive position and how it might be changing over time. Include comparisons and contrasts of Google company and their two competitors Microsoft and Yahoo. You should include the Industry Averages on all of these financials and reference them in your analysis. You should select ratios appropriate for the industry in which your company operates.