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Perform an analysis on Starbucks: Business-level strategies Evaluate Starbucks product line, target market. Identify and explain business-level strategies. Functional-level strategies Assess the Starbucks organizational structure,

Perform an analysis on Starbucks:

  • Business-level strategies
    • Evaluate Starbucks product line, target market.
    • Identify and explain business-level strategies.
  • Functional-level strategies
    • Assess the Starbucks organizational structure, the organizational culture, marketing production, operations, finance and accounting, and R&D that can be accomplished by viewing the company's website, interviews, and surveys.
    • Explain how these strategies align with the Starbucks vision and mission statements.

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BusinessLevel Strategies Starbucks operates on several businesslevel strategies to maintain its competitive edge in the coffee industry 1 Differentiation Strategy Starbucks differentiates itself throu... blur-text-image

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