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Perform the annual journal entries for eHealth under the old and new revenue recognition standard for one Medicare Advantage policy using the information in Exhibit
Perform the annual journal entries for eHealth under the old and new revenue recognition standard for one Medicare Advantage policy using the information in Exhibit Under the new standard, how would eHealth account for the following changes in year :
The customer does not renew the policy,
eHealth assumes that the lifetime drops to two years per policy, and
eHealth increases its constraints by $ per policyExhibit eHealth Revenue Recognition Steps Medicare Advantage Policy FY Example
US$ unless otherwise stated
Once the carrier approves a member's application, recognize future expected commission revenue ie the "constrained" LTV per approved member
To estimate the "constrained" LTV per approved member:
A Forecast the commission rate for the initial policy placement per carrier agreement
B Forecast the commission rates for future policy renewals per carrier agreement
C Estimate expected policy duration or "lifetime" using statistical models based on historical experience
D Calculate estimated future renewal commissions, by multiplying B with, C minus
E Add D to A to forecast the "unconstrained" LTV of an approved member
F Estimate a "constraint" to the current "unconstrained" LTV estimate so as to ensure no probable significant reversal
G Discount the "unconstrained" LTV by the "constraint" to arrive at a "constrained" LTV
Debit the commission receivable account by the amount of constrained LTV per approved member and credit revenues
Source: eHealth Inc. FYK eHealth earnings call transcripts.
Note: Assumes that renewal commission rates are of initial placement commission rate.
adopting ASC eHealth applied that ratio only to the initial year's commission A
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