Performance Improvement through Culture Change

Imagine that you have just accepted a leadership position with Pirate Cove, an Internet retail company focused on a wide variety of pirate$-$themed products. The organization$$s financial performance has been worsening and its market share slipping, which is why the company hired you to come in and make some changes. You have been given the authority to do whatever you need to do to improve the company$$s performance. After collecting a lot of information and speaking with a wide variety of employees, you have determined that the biggest cause of the company$$s under$-$performance is that its culture is too complex and consensus$-$oriented, which makes decision making too slow. The first thing you decide to do is to change the culture.

$1.$ What type of culture do you want to adopt? Why?

$2.$ How will you change the culture?

$3.$ What will you do to reinforce the changes you suggest $($e$.$g$.,$ staffing, rewards, performance feedback$)?$