Performance Management is a continuous process of identitlying, measuring, & developing the performance of individuals, teams, and business units/departments in order to align their performance with the strategic goals of the company. Use your own words. as connected to the course and textbook material

a) Describe the key component parts of the Performance Management Process.

b) Explain, from an organizational perspective (from the employer's point of view) why the process needs to be continuous, not just an annual check-in.