Performance perspectives and metrics Bluetiful Inc. has the following strategic objectives on its balanced scorecard but is unsure how to measure them: State which performance perspective each strategic objective should fall under, and suggest at least two possible performance metrics for each strategic objective listed. Strategic Objective Performance Perspective Possible Performance Metrics Increase profits Financial Obtain new customers Customer Market share Operating profit Total costs of production X Number of new customers Percentage of sales from new customers Gross profit X Improve production efficiency Internal processes Average production time per product Gross profit X Average cost of production per product Recruit top candidates Learning and growth Percentage of entry-level hires with master's degree Feedback Percentage of entry-level hires from top 10 colleges Percentage of interns from top 10 colleges who become full-time hires Check My Work Performance metrics are used to assess performance in achieving the strategic objectives. At least one metric is used for each strategic objective.