Performance perspectives and metrics Bluetiful Inc. has the following strategic objectives on its balanced scorecard but is unsure how to measure them: State which performance perspective each strategic objective should fall under, and suggest at least two possible performance metrics for each strategic objective listed. Strategic Objective Performance Perspective Possible Performance Metrics Increase profits Financial Total costs of production Average production time per product Obtain new customers Customer Average cost of production per product Market share Number of new customers Improve production efficiency Internal processes Number of leads Percentage of sales from new customers Recruit top candidates Learning and growth Percentage of entry-level hires with master's degree Percentage of entry-level hires from top 10 colleges Percentage of interns from top 10 colleges who become full-time hires Total costs of production Performance perspectives and metrics Bluetiful Inc. has the following strategic objectives on its balanced scorecard but is unsure how to measure them: State which performance perspective each strategic objective should fall under, and suggest at least two possible performance metrics for each strategic objective listed. Strategic Objective Performance Perspective Possible Performance Metrics Increase profits Financial Total costs of production Average production time per product Obtain new customers Customer Average cost of production per product Market share Number of new customers Improve production efficiency Internal processes Number of leads Percentage of sales from new customers Recruit top candidates Learning and growth Percentage of entry-level hires with master's degree Percentage of entry-level hires from top 10 colleges Percentage of interns from top 10 colleges who become full-time hires Total costs of production