Perhaps the best way to boost consumers' involvement with marketing messages they see and hear is to let them make the messages. Since $2006,$ Doritos has utilized this type of approach with their "Crash the Super Bowl" campaign, in which they hold a contest for the best $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ commercial which is then aired during the NFL Super Bowl.

Group of answer choices

mass$-$marketed

consumer$-$generated

consumer$-$evaluated

mass$-$customized