Question
Perhaps the key concept in setting a price is the notion of perceived value. An essential purpose of the price set by a marketing manager
Perhaps the key concept in setting a price is the notion of perceived value. An essential purpose of the price set by a marketing manager should be to enable the firm to capture a fair share of the value of the product as perceived by the intended customer. Please explain.
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Intermediate Accounting
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
2nd edition
134730372, 134730370, 978-0134730370
