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Follow this link to learn about Perplexity, one of Fast Company's most innovative companies of $2024.$ Below is the text from that article.

Within the wider tech industry, what sort of innovation is this?

The way we search the web$$picking through a list of links, some of them paid for, some gamed to show up high on the page$$has remained virtually unchanged for more than two decades. Then came AI chatbots, which can understand plain$-$language questions and return direct answers, potentially reshuffling the $$110$ billion search ad business now dominated by Google. One$-$year$-$old Perplexity$$s $$answer engine$$ is at the forefront of this new world of chatbot$-$assisted search.

Perplexity uses a combination of homegrown large language models $($LLMs$),$ third$-$party models $($OpenAI$$s GPT$-4$ and Anthropic$$s Claude $2,$ among others$),$ and web crawlers to return results that are highly relevant and fastidiously cited. Perplexity$$s secret sauce is its embrace of retrieval$-$augmented generation $($RAG$),$ AI that finds the right documents on the web to help the LLM create more contextualized and accurate answers. This works especially well for open$-$ended questions such as $$How should I prepare for my vacation in Rome?$$ and less well in searches for specific things like local business hours and live sports scores.

Users can type queries at Perplexity$$s website or speak them into Perplexity$$s mobile apps $($its iOS app arrived in March $2023$; its Android one in May$),$ which have been downloaded more than $2$ million times, the company says, and are now responding to more than $1$ million queries per day. Perplexity recently announced it will be the search mechanism in the buzzy new R$1$ AI device, from Rabbit, which is expected to ship this spring.

$$We do not have to challenge Google$$s search market share in order to succeed,$$ says Perplexity cofounder and CEO Aravind Srinivas. $$In fact, that$$s precisely why I think we have a winning shot: We are operating in a new segment of AI assistants, chatbots, and answer bots where new businesses and products will continue to be created.$$

Group of answer choices

cultural

disruptive

continous

stategic