• Personal and Social Responsibility: Imagine that you were made CEO of Farmacias Similares at the moment the company was considering the decision of whether to expand to higher income-earning segments or to continue focusing on low-income patients by expanding into other Latin American countries. The managers of your company project that the company could make more money if it went 'up-market', serving higher income earners in Mexico, The managers also proposed a plan designed to maximize profits that included gradually shutting down branches that catered to lower income patients in rural areas while laying off doctors and other employees who would not relocate to the new branches in cities.