Question
Personal selling and public relations are different in which of the following ways? Multiple Choice a. Only personal selling can generate increased stakeholder engagement for
Personal selling and public relations are different in which of the following ways? Multiple Choice
a. Only personal selling can generate increased stakeholder engagement for the Railroaders.
b. Only public relations can increase ticket revenue for the Railroaders.
c. Personal selling allows for a two-way flow of communication while public relations is often nonpersonal communications focused on promoting positive relations in the community.
d. Public relations allows for a two-way flow of information and personal selling does not.
e. Personal selling success is not impacted all by how stakeholders view the Railroaders.
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