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Persuasion modeling / uplifting modeling divide the datasets to control group and treated group to draw uplift score regarding the superiority of A than B

Persuasion modeling/uplifting modeling divide the datasets to control group and treated group to draw uplift score regarding the superiority of A than B. How did the 2012 Obama campaign implemented uplifting model? Please write a specific example from the textbook--there are several examples--- and discuss
A. control group and treated group of the case,
B. what is predicted? and
C. what's done about it? in the specific case you have chosen.
Important: The example , and each response to A, B, and C, is one point.

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