PERSUASIVE LANGUAGE LET'S FOCUS ON LOGOS Logos is an How can you incorporate logos? appeal to logic; it is a means of convincing the audience through rational thought and reason. 1 You can use research and statistics to back- up your arguments. ('87% of students benefit from textbooks, so...) 3 You can use logical processes to explain your point - if this... then that... (If you don't want gum disease, then you should brush regularly.") You must give convincing, solid evidence and reasons to support your claims. (I need a car it would make me more independent; save me money; improve my life.) Why use logos? their intellect and sense of reason, they are more likely to be persuaded. If you can present a logical, rational argument to your audience, which engages TASK ONE: For each of the following, explain whether or not you think that logos is being used effectively. Explain This isn't an effective use of logos as the reasoning is not bgical and convincing Firstly, t's highly unlikely that everyone has new jeans hyperbole) Secondly, just because other people have new jeans, it doesn't logcally follow that the speaker needs them "I need new jeans. Everyone in my class has new jeans." "All men and women will die. You are a man. Therefore, you will die one day." "Everyone has children. Therefore, 2 everyone needs to think about the schooling of his or her children." EXAMPLES: I've not eaten meat for 8 years, and I'm fit and healthy, you can't argue that vegetarianism is always unhealthy. We have conducted the experiment 57 times and we get the same results every single time. "You don't need to jump in front of a train to know it's a bad idea; so why do you need to try drugs to know if they're damaging?" That is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine. "Cigarette smoke contains over 4,800 4 chemicals, 69 of which are known to cause cancer. So why start smoking?" "Every morning the rooster crows, then 5 the sun rises. Therefore the rooster causes the sun to rise." TASK TWO: For each of the following scenarios, write your own persuasive sentences using logos: 1. You are trying to persuade your brother to stop eating chocolate. 2. You are attempting to convince your class that they shouldn't drink and drive. 3. You are trying to persuade an audience that they should exercise more often. Stacey Lloyd 201