Persuasive Message Description Persuasive messages are used in all aspects of the workplace - and as consumers. Persuasive messages also included marketing and sales messages. In this assignment you and a group will work together to compose a persuasive email message asking management to consider a change to their traditional workweek. This assignment relates to Module 5 of your course. It is to be completed in a group. You are welcome to use your course textbook and resources to assist you in completing the assignment. You are also encouraged to discuss your writing with other groups. You are and your group, however, fully responsible for completing your own work in your own words. Plagiarism, cheating, and any other lack of academic integrity is not tolerated and will result in a grade of zero on the assignment. Completion Instructions To complete this assignment please work through the following steps: 1. Read all assignment completion instructions, formatting guidelines, and grading information prior to starting. 2. Read the scenario presented in Activity 10.5: Persuasive Message Flowing Upward: We Want a Four-Day Workweek on pages 265+266 of your course textbook. 3. As a group, conduct online research to find supports for the four-day workweek argument. 4. As a group, using a word-processing program (i.e., Microsoft Word, Pages), type the persuasive email to the Skin Essential Management Council. Remember to follow the directions - keeping it focused, to one-page in length, and making sure to cite and reference the online support/facts you have found. 5. Submit your completed document to your instructor via the "Assignment #3: Persuasive Message" link on your course Blackboard. Further submission instructions can be found within the assignment link. Each student is responsible for submitting an identical copy of the message to Blackboard. Assignment Formatting Guidelines Your word-processing document must adhere to the following formatting requirements: 1" margins Proper email formatting APA formatting (where/if necessary) Disclaimer: This assignment is subject to change. Your instructor will inform you of the exact details in class. 1 Persuasive Message Flowing Upward: We Want a Four-Day Workweek (Obj. 4) E-mail Team Web Some companies and municipalities are switching to a four- day workweek to reduce traffic congestion, air pollution, and stress for employees. Compressing the workweek Chapter 10 Persuasive and Sales Messages 265 into four 10-hour days sounds pretty good to you. You would much prefer having Friday free to schedule medical appointments and take care of family business, in addition to leisurely three-day weekends. As a manager at Skin Essentials, a mineral-based skin- care products and natural cosmetics company, you are convinced that the company's 200 employees could switch to a four day workweek with many resulting benefits. For one thing, they would save on gasoline and commute time. You know that many cities and companies have already implemented a four-day workweek with consider- able success. You took a quick poll of immediate employ- ees and managers and found that 80 percent thought that a four-day workweek was a good idea. YOUR TASK With a group of other students, conduct research onthe Web and discuss your findings. What are the advantages of a four-day workweek? What organizations have already tried it? What appeals could be used to persuade management to adopt a four-day workweek? What arguments could be expected, and how would you counter them? Individually or as a group, prepare a one-page persuasive e-mail or memo addressed to the Skin Essentials Management Council. Decide on a goal. Do you want to suggest a pilot study? Should you meet with management to present your ideas? How about starting a four-day workweek immediately