Persuasive messaging is key in business communication when selling your ideas, working in teams or supervising your employees. Marketers and advertisers use persuasive messaging to motivate us to buy products and services.

For our discussion this week, show us some favorite ads you've received or post a video link.

Then, in about 30-50 words, tell us:

• Did you buy the product; if so, why?
• Was the message persuasive? How?
• What appeals (logical, emotional or both) were used in the message? Example?

Remember, respond to at least two peers by the due date.