PESTEL ANALYSIS BY PEPSICD. PepsiCo is the largest selling beverage the world over, of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every country's market in order to stay in line with their PESTEL situations. Pepsi is a big brand, currently holds the 23mt place in the Interbrands report of the World's Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham, Robbie Williams, Britney Spears, and Michaeljackson etc. Their market reach is also very diverse, as they're present in almost every country from the US to New Zealand. Their PESTEL analysis is given below: Political: Pepsi is a non-alcoholic beverage and is therefore regulated by the FDA. So, they're supposed to maintain a rm standard of the laws set out by the FDA with consistency. Also, many different markets across the world have different set of regulations that are either relaxed or are either stringent. There is competitive pricing by Pepsi's competitors and that is one factor that Pepsi must keep in mind at all times. The political scenario also matters greatly as there can be some civil unrest in certain markets or due to inflation the sales of the product can fall. Most importantly, cross border situations are starkly different therefore Pepsi must stay in line with all those policies and changes so that they can adapt to all those changes accordingly. Economic: As the recent economic downturn, has plagued the economy, companies had to restructure their sales and marketing campaigns greatly. Also, with diminishing profits they had to undergo downsizing internally and re-think upon how to penetrate the market. Economic conditions have the highest inuence on a business, regardless of what trade it is in. Though, in Pepsi's favour, the economic downturn that