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PESTEL analysis differs from the five forces analysis in that PESTEL analysis is used for: analyzing a firm's strengths and weaknesses along with the opportunities
PESTEL analysis differs from the five forces analysis in that PESTEL analysis is used for: analyzing a firm's strengths and weaknesses along with the opportunities and threats that exist in firm's environment
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Strategic Management Awareness And Change
Authors: Frank Martin , John L. Thompson , Jonathan M.Scott
7th Edition
1408064022, 978-1408064023
