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Pestel framework PE Government policy Political stability Corruption Foreign trade policy Tax policy Labour law Trade restrictions Economic growth Exchange rates Interest rates Disposable

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Pestel framework PE Government policy Political stability Corruption Foreign trade policy Tax policy Labour law Trade restrictions Economic growth Exchange rates Interest rates Disposable income Unemploy STEL Population growth rate Age distribution Career Inflation rates attitudes Safety emphasis Health ment rates conscious- ness Ufestyle attitudes Cultural barriers Technology incentives Level of innovation Automation R&D activity Technological change Technological awareness Weather Climate Environmen tal policies Climate change Pressures from NGO'S Discrimina tion laws Antitrust laws Employment laws Consumer protection laws Copyright and patent laws Health and safety laws Write in your own words: 1. What is a Pestel framework? 2. What is the Pestel framework and what is its purpose? 3. What does macro environment mean? 4. Define the below three factors of Pestel framework: a. Social. b. Environmental. c. Technological.

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