Pestel: Sociocultural: There has been an increase in workforce diversity and inclusion. As it continues to become increasingly important, many people face repercussions if they fail to embrace it. Companies that don't value diversity and foster inclusive workplaces run the risk of damaging their reputation and have trouble luring and keeping talent. In addition, there are changes in lifestyles and consumer behaviors when it comes to cultural norms and the preferences of consumers that affect how businesses interact with their target consumers and how much demand there is for particular products. -reply