Pet Collar Company makes custom leather pet collars. The company expects each collar to require 1.55 feet of leather and predicts leather will cost $2.60 per foot. Suppose Perfect Pet made 50 collars during February. For these 50 collars, the company actually averaged 1.85 feet of leather per collar and paid $2.10 per foot.

Required:

1. Calculate the standard direct materials cost per unit.
2. Without performing any calculations, determine whether the direct materials price variance will be favorable or unfavorable.
3. Without performing any calculations, determine whether the direct materials quantity variance will be favorable or unfavorable.
4. Calculate the direct materials price and quantity variances.