Question
Peterson Corporation wanted to run an ad campaign that featured popular songs sung by the original singer. The aim was to make an emotional connection
Peterson Corporation wanted to run an ad campaign that featured popular songs sung
by the original singer. The aim was to make an emotional connection with people who
remembered the songs. When Bette was approached to sing for the commercial, she
refused saying she did not "do" commercials. Peterson Corporation still wanted to use
the song, so they hired a backup singer for Bette and she was told to "sound as much
as possible like the Bette record." The backup singer did the commercial, and people,
even close acquaintances of Bette, thought it was her. Bette sued Peterson Corporation
for wrongfully appropriating her likeness.
Please give a definition of misappropriation. Is this a valid example of
misappropriation? Why or why not.
Book: Fifth Edition California Business Law and Legal Environment
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