1. Petes Brew is post analyzing the profitability of a campaign placed on Facebook. The campaign cost $5000. Pete was able to execute the campaign with existing marketing resources. Which of the following costs should Pete include in his calculation to determine the profitability of the campaign? Circle all that should be included
   1. Product cost
   2. Variable costs to process an order (carton, packing, credit card fees)
   3. The $5000 media costs
   4. An allocation of Petes salary
   5. Depreciation