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Pete's Pet Shop is assessing the profitability of three segments: pet supplies, grooming, and boarding. The financial data are: Segment Revenue Direct Costs Pet Supplies

Pete's Pet Shop is assessing the profitability of three segments: pet supplies, grooming, and boarding. The financial data are:

Segment

Revenue

Direct Costs

Pet Supplies

$300,000

$180,000

Grooming

$120,000

$70,000

Boarding

$90,000

$60,000

Pete is considering converting the boarding area into an expanded grooming area.

Required: a. By how much must the grooming segment margin increase to keep Pete's Pet Shop’s income unchanged? b. Discuss other factors Pete should consider before deciding to eliminate the boarding area to expand grooming.

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