PETRIE PETRIE ELECTRONICS ECTRONICS Chapter 3: Managing the Information Systems "Hi, Jim," Sally said, "I have a lot of ideas about what we Project can do. Even though I still have my regular job to worry Jim Watanabe, assistant director of information technol- about, I'm excited about working on this project." "Who else do you think should be on your team?" Ella ogy at Petrie Electronics, a Southern California-based electronics retail store, walked into his building's confer- asked. ence room. It was early in the morning for Jim, but the "I'd like to bring in Sanjay Agarwal from IT," Jim said. meeting was important. Ella Whinston, the COO, had "He is in charge of systems integration in the IT depart- called the meeting. On the agenda was the proposed cus- ment and reports to me. In addition to me and Sanjay and tomer relationship project Ella told Jim about earlier in Sally and Bob, I think we should also have a store man- the week. She had asked Jim to be the project manager. If ager on the team. I'd like to suggest Juanita Lopez, the the project was approved by Petrie IS steering committee, manager of the store in Irvine, California. She is really it would be Jim's first big project to manage at Petrie. He busy, but I think we have to have a store manager on the team." was excited about getting started. "Hi Jim," said Ella Whinston. With Ella was a man Jim "Irvine?" Ella asked. "That's one of our top stores. did not know. "Jim, this is Bob Petroski. I know that the Juanita should have a lot of insight into the issues related customer loyalty project has not been officially approved to keeping customers, if she is managing the Irvine store. yet, but I am certain it will be. I'd like for Bob to be on And you are right, she is going to be very busy." your team, to represent me." Jim and Bob shook hands. "Nice to meet you, Jim. I'm looking forward to working with you." "And Bob knows how important this project is to me," Ella said, "so I expect him to keep me informed about your progress. " Ella smiled. Great, Jim thought, more pressure. That's all I need. Just then, John Smith, the head of marketing, walked into the conference room. With him was a young woman Jim recognized, but he wasn't sure from where. "Jim," John said, "Let me introduce you to Sally Fukuyama. She is the assistant director of marketing. She will be representing marketing, and me, on your 'No Employee Escapes' project. Assuming it gets official ap- proval, of course."