Pets Tales:

A joyful giving on International Pet Day Every International Pet Day, 11th April; shelters, rescuers and pet lovers everywhere band together to raise funds to help out our furry friends.

SPCA

Founded in 1948 and registered in 1950, SPCA Penang is one of Malaysias iconic animal NGOs.

Weve evolved over the decades, Lily Leng, administrator of SPCA Penang, muses. Thankfully, there are now several NGOs helping animals, so we all do different parts of the job.

SPCA Penang focuses on taking in diseased, injured and distressed animals. We help them heal, and then we look for adopters. We have about 60 dogs and cats in our shelter, all looking for homes.

SPCA Penang assists around 1,000 animals a year. As its expensive to house, feed, medicate, neuter and socialise animals, fundraising is a constant activity. We also need dog walkers and people to cuddle the cats, so ask us about volunteering. If youre curious about issues or what services we provide, just ask.

IAPWA

The IAPWA Penang specialises in the humane management of stray dog populations.

We are the official partner of the local council, Choong Koon Yean, IAPWA Penang president, explains.

Since 2018 we no longer kill strays. Instead, the council rounds them up, and holds them for 72 hours so owners can come and claim them. If nobody comes, we come in.

The charity runs a Trap-Neuter-Release system where animals are neutered and vaccinated. Those who come from an area with community feeders are released back to where they came from. In addition, some animals are found homes. In the last four years, IAPWA Penang has helped 4,553 dogs, including 734 who were adopted by families.

Its expensive, Choong admits. We need RM45,000 a month, so were always fundraising.

Petfinder

PetFinder.my is one of Malaysias leading pet rescue resources. Established in 2008, the website and app have helped 63,000 pets find homes.

They have 350,000 followers on social media including 25,000 independent rescuers and shelter staff 200,000 app downloads and reaches 500,000 animal lovers each month.

Weve got 23,000 pets waiting for adoption, Andy Koh, co-founder and CEO of PetFinder.my, says.

As you can imagine, all those pets are jostling for attention. We want to use Artificial Intelligence (AI) to help maximise the attractiveness of their pet profiles.

PetFinder.my has partnered with Google's Kaggle, an online community of data scientists and machine learners, to create new tech to make this happen. However, its an expensive process.

Its an international issue and we hope to be among the leaders in this but its challenging, Koh points out. But when we get the tech right, we can get animals adopted much faster and that will save lives.

As they have lots of eyeballs, PetFinder.my is using their online presence to leverage affiliate marketing.

IPAN

Independent Pet Adoption Network (IPAN) specialises in re-homing stray, lost and abandoned pets. To date, they have helped about 3,200 dogs and 2,020 cats.

Malaysian Dogs Deserve Better

Malaysian Dogs Deserve Better is a rescue organisation. "We rescue, send them to the vet, vaccinate, neuter and then adopt them out, volunteer Brenda Chia explains. Were all volunteers, its a labour of love.

MDDB started with a single rescue in 2008. Today, they house 300 dogs in their sanctuary in Rawang and they have a halfway home with 70 dogs who are disabled or with special needs. Overall, MDDB calculated they have assisted over 1,000 dogs.

Tasks

Suggest any activity(s) or collaboration (s) with any organisation to raise funds for ONE of the above animal shelter / pet rescue organisation for International Pet Day, 11 April 2023.

Prepare a report on fundraising activity/collaboration (s) based on the following requirement:

(d) Design promotional strategy(s) for [with reference to the fundraising activity/collaboration(s)].

*Please guide me on every step how to design a promotional strategy. Thanks