Petula is a large coffee roaster cum caf that offers food (artisanal pastries and cakes - made from their kitchen) and beverages (coffee and other drinks). The operating hour is from 7.30 am-6 pm. It has been operating for ten years in Malaysia and has two outlets in Kuala Lumpur. Petula imports beans from Indonesia, Brazil, Ethiopia, Vietnam, and Columbia and roasts them uniquely in their roasting center in Kuala Lumpur. A typical cup of coffee (hot/ice) in Petula ranges between RM10 - 15. Additionally, they package the roasted and grounded beans and sell to consumers at the caf and their official website. Currently, they plan to expand their business. First, they aim to become a coffee bean supplier to other cafes in Malaysia. Second, they plan to sell bottled-coffee (295ml) in three flavors americano, cappuccino, and latte, commercially to retailers. Based on this scenario, answer all of the following questions:

Question 1:A company uses a combination of five promotional tools to promote their offerings to the business and consumer market.

a)Suggestone promotional toolthat is best for Petulato promote their beans to other cafes (business market) in Malaysia. Please provide justifications in your answer.

b)Suggesttwo complementing promotional toolsthat Petula should adopt to market its bottled-coffee to its consumers (consumer market). In your answer, you will need to show how these tools complement.

Question 2:Suggesttwo pricingstrategies Petula could adopt for their bottled-coffee. Please provide justifications in your answer.

Question 3:Petula plans to sell (distribute) its bottled-coffee (new product launch) to consumers through retailers, also known as intermediaries. From a strategy perspective, identify thenumber of intermediariesPetula should use and why?