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Peyton Purse sells designer and everyday priced handbags. Top management is deciding which product line to emphasize. Company accountants have provided the following data:
Peyton Purse sells designer and everyday priced handbags. Top management is deciding which product line to emphasize. Company accountants have provided the following data:
tableAverage Sales Price,tableDesigner Per Everyday PerItemItem$$Average Variable Costs,,Average Contribution Margin,,Average Fixed Costs allocatedAverage Operating Income,$
The store has square feet of floor space. If the company emphasizes everyday handbags, it can display items in the store. If the store emphasizes designer handbags, it can display only items. These numbers are also the average monthly sales in units. Prepare an analysis to show which product the company should emphasize. Explain your answer. Do not round items per square foot and round the total contribution margin to the nearest cent.
Designer
Amount
Contribution margin per item
Items per square foot of display space
Total contribution margin per square foot of display space
Calculate the contribution margin per square foot for the Everyday handbags.
Everyday
Amount
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