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Pfizer Inc. is implementing a balanced scorecard. The following objectives are identified for each perspective: Financial: Increase revenue by 10% Customer: Improve customer satisfaction by
Pfizer Inc. is implementing a balanced scorecard. The following objectives are identified for each perspective:
•Financial: Increase revenue by 10%
•Customer: Improve customer satisfaction by 15%
•Internal Processes: Reduce production cycle time by 20%
•Learning and Growth: Increase employee training hours by 25%
Required:
1.Develop performance measures for each objective.
2.Discuss how the balanced scorecard helps in strategic planning.
3.Explain the challenges of implementing a balanced scorecard.
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