P&G initiated a new brick-and-mortar style direct-to- consumer channel: P&G shop. How would Target and a small retailer (e.g., Luciano's Grocery with $10,000 annual profit) likely react? Target: No reaction; small retailer: No reaction Target: No reaction; small retailer: Retaliate by reducing the shelf size Target: Retaliate by reducing the shelf size; small retailer: No reaction Target: Retaliate by reducing the shelf size; small retailer: Retaliate by reducing the shelf size