PGBM 150 - Innovation, Entrepreneurship and Technology Transfer

Topic: "Development and Implementation of Technology Strategy into Food and Beverage Industry" Research Objective 1) To Identify the impact of development and implementation into food and beverage. 2) To analyze the sales increase after the development and technology was implemented. Research Question 1) What is the impact of development and implementation into food and beverage? 2) How to increase sales after the development and technology was implemented?

Type of assessment is in Journal Paper on research based of Development and Implementation of Technology Strategy into Food and Beverage Industry and show how recommendations for improvement and change could be implemented.

Note : Using secondary research only

It will consist of:

• The submitted paper must critically debate a current theme and be supported with company examples.
• An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance.
• A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technology transfer theme.
• A section on your findings includes a critical evaluation, detailing the theme selected its implications and company examples.
• Conclusions and commercially viable solutions.
• Throughout the report, you must integrate theory with practice, critically evaluating your findings.
• All sources must be cited correctly in accordance with the Harvard system of referencing.
• The assessment is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.

Knowledge

• K1 Critically analyse the management of innovation and technology transfer as a core business process.
• K2 Critically evaluate the choices and challenges in building and managing an innovative organisation.
• K3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.

Skills

• S1 Demonstrate an ability to critically appraise theories of managing innovation and technology transfer in the 21st century.
• S2 Evaluate the assessment of viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation and technology transfer.