Pharmassist, Inc., a distributor of special pharmaceutical products, operates at capacity and has three main market segments. Rick Flair, the new controller of Pharmassist, reported the following data for 2017: (Click the icon to view the data.) For many years, Pharmassist has used gross margin percentage to evaluate the relative profitability of its market segments. Requirement 1. Compute the 2017 gross-margin percentage for each of Pharmassist's three market segments. (Enter the percent to two decimal places.) Supermarket Chains = Gross margin percentage = % Data table But Flair recently attended a seminar on activity-based costing and is considering using it at Pharmassist to analyze and allocate "other operating costs." (Click the icon to view the activities and relevant information.) The level of each activity in the three market segments and the total cost incurred for each activity in 2017 is as follows: (Click the icon to view the activity level and cost information.) Read the requirements. Data table He meets with all the key managers and several of his operations and sales staff, and they agree that