Question
Pharmax Distributors specializes in the distribution of pharmaceutical products at the retail level. Pharmax's customer base is comprised of three main retail groups: general supermarket
Pharmax Distributors specializes in the distribution of pharmaceutical products at the retail level. Pharmax's customer base is comprised of three main retail groups: general supermarket chains, large drugstore chains, and small, single-store "Ma & Pa" pharmacies. Pharmax currently evaluates customer profitability on the basis of each customer group's revenue minus cost of goods sold. Using this system, Ma & Pa pharmacies are roughly three times as profitable as general supermarket customers and twice as profitable as the drugstore chains. However, these results are inconsistent with what Pharmax knows about the relative demands that these customer groups place on the company's resources, so management has instructed the company's chief accountant to investigate alternative ways of measuring profitability. As part of the accountant's investigation, she examined the firm's support costs and activities, and collected the following data for a typical operating period:
Support Activity | Budgeted Cost | Total Cost Driver |
Order processing | $79,000 | 1,900 customer orders |
Line item processing | $57,000 | 20,920 line items |
Store deliveries | $68,000 | 1,440 deliveries |
Carton handling | $67,000 | 81,400 cartons shipped |
Additional data for a typical operating period are as follows:
General Supermarket | Drugstore Chains | Ma & Pa | |
Customer orders | 130 | 370 | 1,400 |
Line items | 1,820 | 3,700 | 15,400 |
Deliveries | 120 | 320 | 1,000 |
Cartons shipped | 37,200 | 27,200 | 17,000 |
REQUIRED [ROUND ALL ALLOCATION RATES TO THE NEAREST CENT AND ALLOCATIONS TO THE NEAREST DOLLAR.] Part A (5 tries; 5 points) If Pharmax uses a single-driver system to allocate its support costs, with number of customer orders as the single driver, how much would be allocated to its General Supermarket customers?
Part B (5 tries; 5 points) If Pharmax uses an activity-based costing system to allocate its overhead costs, how much would be allocated to its Ma & Pa customers?
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