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Pharoah Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a
Pharoah Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a variety of pet stores. Jennifer Davis, marketing manager, has convinced her boss that they are missing an important segment of the market. We can increase the quality of the material and design and market PetBed to a higher-end clientele, Jennifer claims. We won't compete with our existing product. It's win-win! PetBeds sell for $ 120 each. Jennifer estimates the gross margin at $ 40. After working with production engineers and the marketing research team, Jennifer has designed a bed that she believes the new market segment will purchase $ 180 for. The production engineers and accountants believe it will cost about $ 120 to make. (a) If Pharoah Designs uses cost-plus pricing and prices most products like the original PetBed, what should be the price of the high-end PetBed? (Round answer to O decimal places, e.g. 25,000.) $ per bed Price of the high-end PetBed
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