Pharoah Designs makes various accessories for pets. Their trademark product, PetBed, is perceived to be high quality but not extravagant, and is sold in a variety of pet stores. Jennifer Davis, marketing manager, has convinced her boss that they are missing an important segment of the market. We can increase the quality of the material and design and market Pet Bed to a higher-end clientele, Jennifer claims. We won't compete with our existing product. It's win-win!" PetBeds sell for $ 120 each. Jennifer estimates the gross margin at $ 40. After working with production engineers and the marketing research team, Jennifer has designed a bed that she believes the new market segment will purchase $ 180 for. The production engineers and accountants believe it will cost about $ 120 to make. Your answer is incorrect. If Pharoah Designs wants to preserve the existing gross margin percentage, what is the target cost at a market price of $ 150? (Round answer to O decimal places, e.g. 25,000.) $ | per bed Target cost eTextbook and Media