Question
Pharoah Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
Pharoah Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
A | B | C | Total | ||||||
Sales | $2,295,000 | $1,408,000 | $1,813,500 | $5,516,500 | |||||
Variable expenses | 1,608,000 | 601,300 | 1,099,100 | 3,308,400 | |||||
Contribution margin | $687,000 | $806,700 | $714,400 | $2,208,100 | |||||
Advertising expense | $611,000 | $430,000 | $520,000 | $1,561,000 | |||||
Depreciation expense | 16,500 | 10,300 | 20,400 | 47,200 | |||||
Corporate expenses | 90,800 | 80,500 | 105,700 | 277,000 | |||||
Total fixed expenses | $718,300 | $520,800 | $646,100 | $1,885,200 | |||||
Operating income | $(31,300) | $285,900 | $68,300 | $322,900 |
Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.
b) What would be the effect on income if product A were dropped?
Net income would select an option increasedecrease by $enter a dollar amount . |
c) Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?
Units | enter a number of units rounded to 0 decimal places |
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