Question
Pharoah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of
Pharoah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $26,100 in fixed costs to the $243,000 currently spent. In addition, Pharoah is proposing that a 5% price decrease ($40 to $38) will produce a 25% increase in sales volume (18,000 to 22,500). Variable costs will remain at $25 per pair of shoes. Management is impressed with Pharoahs ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.
Prepare a CVP income statement for current operations and after Pharoah's changes are introduced
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