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Pherson suggests that briefers should be able to summarize the key message in one sentence. Why is this important? ( Choose all that apply )

Pherson suggests that briefers should be able to summarize the key message in one sentence. Why is this important? (Choose all that apply)
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Tells the audience why it is important to listen
Saves briefer time in developing the briefing
Improves efficiency of the briefing
Allows the briefer to organize the briefing around only the evidence and argumentation relevant to the message

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