Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Phil Pfeifer owns a business refurbishing Army Surplus calculators. He has a contract to buy the calculators from government sources and could purchase up to

Phil Pfeifer owns a business refurbishing Army Surplus calculators. He has a contract to buy the calculators from government sources and could purchase up to 5,810 a month. His bid of $5.80 per calculator had won the contract to purchase the surplus calculators. He invested $41,600 in an automated engraving machine and started selling personalized calculators through a network of army surplus stores and VFW posts.

Pricing was a problem, however. First he had to consider that, on average, his resellers charged 52% margins and were content to sell at his recommended retail prices as long as they received their margins. Second, he thought it cost him $1.24 in labor and materials to engrave customized messages. For several months he sold an average of 1,070 calculators per month at a retail selling price of $32 per customized calculator. His wife suggested he could watch more lacrosse if he charged higher prices and sold fewer calculators. Phil raised the price to $43 and saw the number of calculators sold drop to 680.

How much total dollar contribution to fixed cost (aka gross margin) did Phil make selling calculators at his original price in a month?

Step by Step Solution

3.36 Rating (149 Votes )

There are 3 Steps involved in it

Step: 1

To calculate the total dollar contribution to fixed costs gross margin that Phil made selling calcul... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Introduction to Operations Research

Authors: Frederick S. Hillier, Gerald J. Lieberman

10th edition

978-0072535105, 72535105, 978-1259162985

More Books

Students also viewed these Accounting questions

Question

5 Explain the three stages of a successful employment interview

Answered: 1 week ago

Question

3. What typically occurs during a stress interview?

Answered: 1 week ago

Question

4. Why do employers conduct pre-employment testing?

Answered: 1 week ago