Philadelphia Swim Club is planning for the coming year. Investors would like to earn a10% return on thecompany's $ 36 comma 000 comma 000

$36,000,000 of assets. The company primarily incurs fixed costs to maintain the swimming pool. Fixed costs are projected to be $ 12 comma 900 comma 000

$12,900,000 for the year. About 540 comma 000

540,000 members are expected to swim each year. Variable costs are about $ 10.00

$10.00 per swimmer. The Philadelphia Swim Club has a favorable reputation in the area andtherefore, has some control over the membership price. Using a costminus

plus approach, what price should Philadelphia Swim Club charge for amembership?